GM MARKETING SERVICES VIA SOCIAL MEDIA EST.

Social media marketing

Social media marketing is the use of social media by businesses to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be part of a larger social media strategy that also includes social customer service, community management, and social selling activities.

Core components of social media marketing include:

• Content creation: writing and designing social media posts to be published on social media networks
• Scheduling and publishing content: using a social media management tool to keep track of when posts are published and to which networks
• Data analysis: tracking and reporting on performance of content through social media analytics, auditing channels quarterly
• Curating content: working with influencers, followers, or customers to share user-generated content, promote your business to new audiences and/or develop sponsorship deals
• Social listening: tracking mentions of your business on social media to identify opportunities and stay abreast of potential crises
• Community management: replying to comments and messages, hosting chats or live audio sessions with followers
• Proving return-on-investment: showing how your performance on social media contributes to larger business objectives
• Advertising and paid promotions: creating social media ad campaigns and/or boosting organic content with a paid budget

Popular social media networks for marketing

The most popular social media networks for marketing are Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, Whatsapp, and Snapchat. But there are many smaller or newer social media networks you may want to consider if they are used by your target audience.